Digital marketing is no longer a luxury that only high-end businesses can afford. Every business has an equal chance to get customers digitally, and it is not as easy as it sounds.
Most companies fail in execution, and their digital marketing plan doesn’t go as they want; therefore, they end up losing hope. When they fail in-house, they go out hunting for the best digital marketing consultant in the UK to clean the mess.
Most digital marketing consultants say that the majority of their clients don’t know whether they should outsource digital marketing to an agency or build an in-house team.
Digital marketing consultant or agency vs. in-house marketing team
As mentioned above, whether you have to build a marketing team from scratch or outsource it to an agency depends on various factors:
Budget
First things first, one of the main reasons which stops founders from making decisions is money. Not every company can secure angel investors, so founders must stay within their budget. At the same time, most companies view the amount spent on marketing as an expense that fosters a negative mindset when things don’t work.
If the budget permits, you should always opt for an in-house team, as they have a deeper understanding of your business and can provide valuable support as it scales. If time is a constraint and you can’t build an in-house team, consider starting with a digital marketing agency. Then, you can gradually build your team according to your vision.
Brand aesthetics
When the concern is about aligning your marketing initiatives with your brand, there is no better option than having an in-house team. They are flexible and available whenever you need them to work on an urgent creative project or add a new page to your website.
Well, not all agencies would end up messing up your branding goals because there are a few, like Blurn, UK, who act as an extra pair of hands for your agency when you need them.
When you Best Digital Marketing Consultants, you get a chance to work with a global team of marketing experts who can provide you with a plan that is not fancy but actually works. So, check if your team is struggling with marketing and needs help from people who have actually aced it.
Marketing expertise and specialisation
As the old saying goes, experience cannot be purchased online. One of the main reasons agencies outperform in-house teams is that they have a team that has worked on various projects and overcome multiple challenges for their clients.
Good marketing agencies tend to stay updated with new trends to win big-ticket clients. Partnering with one provides access to all those trends for your business, which might not be as effective as what you could achieve with your own in-house team.
Why should you hire a digital marketing consultant?
Building a full in-house marketing team can be expensive, often running companies an extra fifty to two hundred thousand dollars a year. That’s before you even add the cost of tools. Premium platforms for SEO, ads, or analytics alone can cost a few thousand dollars each month, but agencies typically cover these costs as part of their fee.
A consultant’s job doesn’t stop once the campaign is live. They continually check what’s working and what isn’t, making small adjustments as needed. That constant tweaking is what keeps your marketing fresh and competitive.
When you stick with the same consultant over time, you also get the benefit of consistency. They know your business and goals, and can adjust strategies to keep you growing, rather than starting from scratch every few months.
As mentioned above, when you go with an agency, you get direct access to experts who know how to run ads, how to rank pages, write content, and design websites. You can either have the best of both worlds, or you can have someone from your business to coordinate well with the marketing agency.
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Dmitri